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Now coordinator of Baseitalia.\",\"bertoldi_titolo\":\" Management professor at Turin University, author of the case study “Sergio Marchionne at Chrysler”.\",\"bricco_titolo\":\"Journalist of “il Sole 24 ore”, author of the book “Marchionne lo straniero\",\"calabresi\":\"Mario Calabresi, author of many books, former editor of La Stampa e Repubblica\",\"calabresi_titolo\":\"Former editor of La Stampa e Repubblica, writer, author of “Altre storie” and founder of “Chora media.\",\"chiamparino\":\"Sergio Chiamparino, former major of Turin\",\"chiamparino_titolo\":\"Politician, major of Turin from 2001 to 2011 and president of the Piedmont region from 2014 to 2019.\",\"coda\":\"Gianni Coda, former global sales manager of FCA\",\"coda_titolo\":\"Former global sales manager of FCA until 2014, Sergio Marchionne trusted friend.\",\"ebhardt\":\"Tommaso Ebhardt, Milano boureau chief at bloomberg news\",\"ebhardt_titolo\":\" Milano boureau chief at bloomberg news, author of the book “Sergio Marchionne”.\",\"elkann\":\"John Elkann, Stellantis chairman\",\"elkann_titolo\":\"Chairman and CEO at Exor N.V Stellantis, Ferrari and GEDI publishing group.\",\"odifreddi_titolo\":\"CEO at Associazione Consorzio Scuole e Lavoro, CEO at Piazza dei Mestieri foundation.\",\"rinaldini_titolo\":\"National Secretary at FIOM-CGIL from 2002 to 2010; CEO at “Claudio Sabatini foundation\",\"visconti\":\"Federico Visconti, Head of LIUC Carlo Cattaneo University\",\"visconti_titolo\":\"Chancellor and business administration ordinary professor at LIUC Carlo Cattaneo university.\"}","ns":"intervistati","language":"en"}},{"node":{"data":"{\"01\":{\"continua\":\"swipe to continue\",\"sezione\":\"SECTION\"},\"02\":{\"ognistoria\":\"Rebuilding always needs a method. Deep-diving into the approach of a rebuilder like Sergio Marchionne is necessary to replicate it today.\",\"settepuntichiave\":\"In the following cards we collected seven key points to explain the “Marchionne method” through important episodes that characterized his 14-year-long management at Fiat.\"},\"disruptive\":{\"Federico Visconti\":\"Federico Visconti\",\"citazione\":\"If we have a changing process in mind, we know we cannot make it happen without taking something out\",\"disruptive\":\"Disruptive\",\"paragrafoprimo\":\"Changing the traditional way that an industry operates, especially in a new and effective way.\",\"paragrafosecondo\":\"Against all odds, with Marchionne’s intervention Fiat became more competitive and stronger than ever: a disruptive change made possible by a man who wasn’t afraid to take out what was not working because he knew something new was about to be built.\",\"tl\":{\"contenuto\":\"Sergio Marchionne runs Fiat\",\"data\":\"June, 2004 - July, 2018\"}},\"leadership\":{\"John Elkann\":\"John Elkann\",\"citazione\":\"He undoubtedly believed in people’s ability to pursue and make great things.\",\"leadership\":\"Leadership\",\"paragrafoprimo\":\"What characteristics must a leader have to convince you to follow them? Does being a leader only mean giving orders?\",\"paragrafosecondo\":\"Marchionne’s leadership was extremely functional but also received considerable criticism. He asked a lot of his company because he gave a lot, requiring the utmost trust and sharing of his views, both in case of success or failure.\",\"tl\":{\"contenuto\":\"The attempt at purchasing Opel fails\",\"data\":\"05th October, 2012\"}},\"outsider\":{\"Marco Bentivogli\":\"Marco Bentivogli\",\"citazione\":\"Robin Hood was the person who created the company agreement and reopened Pomigliano d’Arco.\",\"outsider\":\"Outsider\",\"paragrafoprimo\":\"Who can identify the weak points and the assets? Who’s got the best approach in critical situations?\",\"paragrafosecondo\":\"The plant of Pomigliano hasn’t been operational for years. After months of negotiations with the trade unions, a referendum brings into force a new agreement and, despite the higher work rates, the plant gets back to operations.\",\"tl\":{\"contenuto\":\"A referendum is held in Pomigliano, where the workers share their opinions on the new company agreement\",\"data\":\"22nd June, 2010\"}},\"passione\":{\"Tommaso Ebhardt\":\"Tommaso Ebhardt\",\"citazione\":\"Passion drove him in everything he did\",\"paragrafoprimo\":\"Where does our dedication to our work come from? What makes a person sacrifice every day of every year, every second of their time, for a specific project?\",\"paragrafosecondo\":\"Despite his illness, which was kept secret until his very last day, Marchionne shows up to the public in a milestone place of his life, where he makes an action that sums up and symbolizes his human and professional journey.\",\"passione\":\"Passion\",\"tl\":{\"contenuto\":\"The last public appearance: a Jeep is given as a present to the Carabineri\",\"data\":\"26th June, 2018\"}},\"responsabilita\":{\"Gianni Coda\":\"Gianni Coda\",\"cit_coda\":\"And he took on this task, which was no laughing matter, because it was a challenge. And he loved challenges.\",\"paragrafoprimo\":\"How many people would take the lead of a bankrupt business? How many times, during crisis, the only possible road seems to be giving up?\",\"paragrafosecondo\":\"Sergio Marchionne took on the responsibility and risk of rebuilding, willingly accepting a challenge that many believed to be impossible.\",\"responsabilita\":\"Responsibility\",\"tl\":{\"contenuto\":\"Sergio Marchionne becomes CEO of FIAT\",\"data\":\"1st June, 2004\"}},\"scommessa\":{\"Marco Bardazzi\":\"Marco Bardazzi\",\"citazione\":\"The history of these people helps us understand what betting with a method - instead of gambling - really is.\",\"paragrafoprimo\":\"When do we bet instead of gambling? If we want to start over again, which opportunities can be discarded?\",\"paragrafosecondo\":\"Unlike his predecessors, Marchionne leverages a subtle clause of the agreement with General Motors. After months of negotiations, GM must pay Fiat NOT to buy it.\",\"scommessa\":\"A bet\",\"tl\":{\"contenuto\":\"Sergio Marchionne wins a poker match against General Motors, gaining 1.55 billion Euros\",\"data\":\"14th February, 2005\"}},\"visione\":{\"Mario Calabresi\":\"Mario Calabresi\",\"citazione\":\"The most incredible thing was Marchionne’s imagination, his ability to consider things that rationality would never dare to deem possible\",\"paragrafoprimo\":\"Is it possible to change one’s perspective when everything seems to have been tried? How can you see what other people can’t?\",\"paragrafosecondo\":\"In the middle of the economic crisis of 2008, while the world watches the bankruptcy of one of the three main automotive brands of the US, Sergio Marchionne sees and seizes an opportunity for development.\",\"tl\":{\"contenuto\":\"Barack Obama announces Fiat’s corporate takeover of Chrysler\",\"data\":\"30th April, 2009\"},\"visione\":\"Vision\"}}","ns":"S02","language":"en"}},{"node":{"data":"{\"10\":{\"testoesperienza\":\"Visual design and original content allow the user to explore and get In touch easily with the calling of rebuilding that awaits us.\"},\"12\":{\"testopresenza\":\"We have the opportunity to be present in a physical space at Rimini Fiera: this enables us to meet in person and foster face-to-face conversation.\"},\"14\":{\"mappa\":\"Project Map\",\"scaricaMappa\":\"Download the Map\",\"testomappa\":\"In order to have a 360º vision of the work that goes behind designing a physical and digital event, we build a map of the process we followed through the past few years.\"},\"15\":{\"esiste\":\"There is a world...\",\"testoesiste\":\"Despite his lights and shadows, Sergio Marchionne is an example for us. In his 14 years at FIAT, he showed that changing our country is possible, even nowadays, if we face the challenges we encounter day after day.\\nThat’s why we want to close our presentation with his words:\\n\"},\"16\":{\"grazie\":\"Thank you for following us up until here and sharing this journey together.\",\"intervistecomplete\":\"Full interviews\",\"scoprichisiamo\":\"Who we are\"},\"01\":{\"continua\":\"swipe to continue\",\"sezione\":\"SECTION\"},\"02\":{\"nonavendorisposta\":\"We don’t really have an answer to that ourselves, so we asked our interviewees.\\n\",\"possibileripartire\":\"Can we really rebuild and start again? \"},\"03\":{\"Elkann\":\"John Elkann, Stellantis chairman\",\"citElkann\":\"The whole concept of starting again is very important. Starting is the key, the destination, albeit unknown, is part of what makes life interesting\"},\"04\":{\"copy\":\"Copywriting\",\"coraggio\":\"The courage to say I\",\"esperienza\":\"Digital Exhibition\",\"illavoro\":\"This work is based on four pillars that we developed over two years of work and preparations:\",\"interviste\":\"Interviews\",\"presenza\":\"Exhibition\",\"questamostra\":\"This exhibition aims to be an attempt of a new start. Born out of a group of young people that believe in the possibility of restarting through personal involvement and commitment we built this project by investing our time and energies.\"},\"05\":{\"come\":\"Come abbiamo lavorato\"},\"06\":{\"testocopy\":\"Content is the starting point of the entire process. From the narrative structure to the terminology used, everything is meant to communicate the desire of rebuilding.\"},\"08\":{\"testointerviste\":\"Interviewing our guests gave us the opportunity to hear directly the testimony of times we were too young to experience.\"},\"JohnElkan\":\"John Elkan\",\"chicco\":\"chicco\",\"cloro\":\"cloro\",\"dazzo\":\"dazzo\",\"giorgio\":\"giorgio\"}","ns":"S03","language":"en"}},{"node":{"data":"{\"10\":{\"arrivalostraniero\":\"A new face in town\",\"citmarchionne\":\"Look, we’re trying to put together a team to save FIAT, it’s hard work, it’s going to be long, so the right person is to choose the right people for the job. When you must reorganize something, starting from the people is always a good idea\",\"nonsembraingrado\":\"He doesn’t look like the right person to act in this context, but he is given the responsibility, nonetheless. \",\"quotemarchionne\":\"Sergio Marchionne, Video CNBC.\",\"unosconosciuto\":\"A nobody recently arrived in Italy becomes CEO of one of the main companies of the country. \"},\"01\":{\"continua\":\"swipe to continue\",\"freccie\":\"use the arrow keys to explore the exhibit\",\"ricostruire\":\"The challenge of rebuilding\",\"scorri\":\"swipe to begin\",\"sezione\":\"SECTION\"},\"02\":{\"citmattarella\":\"We are not living in a time bubble. This is a time for builders. The next few months represent a crucial passage to overcome the emergency and lay the foundation for a new beginning\",\"citmattarella_fonte\":\"Sergio Mattarella, President of the Italian Republic\"},\"03\":{\"nelsuodiscorso\":\"In his end of year speech, the President of the Republic invited the Italian population not to live the pandemic as a “time bubble”. \",\"perporrelebasi\":\"To lay the foundation of a new era, everyone is asked to get involved with a disruptive spirit, because “this is a time for builders”.\"},\"04\":{\"2004fiat\":\"In 2004, Fiat was on the brink of bankruptcy, a company without a future, just like many people see Italy in the aftermaths of the pandemic.\",\"cisiamoaccorti\":\"We realized that in recent times, in Italy, someone has done it.\",\"difrontecrisi\":\"In the face of a crisis, feeling groundless is a natural reaction.\",\"esistemodoripartire\":\" Is there a way to start again when everything seems to be stalling? Is it true that we can all become builders?\",\"interesaricostruire\":\"Do we care about rebuilding?\"},\"06\":{\"2004perde\":\"In 2004 Fiat loses 6 million/day\",\"Nel 2004 Fiat ha perso\":\"In 2004, Fiat lost\",\"giorno\":\"/year\",\"milioniAlgiorno\":\"\"},\"07\":{\"morteindustriale\":\"Industrial death\",\"numeriparlanochiaro\":\"The numbers are clear: the company is not working due to an overall incompetence on many levels, creating a situation that spun out of control, whose only possible solution appeared to be its shutdown.\"},\"08\":{\"chiamparino\":\"Sergio Chiamparino, Former mayor of Turin\",\"citchiamparino\":\"When I became mayor of Turin, in 2001, FIAT was in a state that I would undoubtedly define bankruptcy\"},\"09\":{\"La FIAT nel 2004\":\"FIAT in 2004\",\"comerisolvere\":\"How can a situation like this be solved? In a way no one could foresee.\",\"debito\":\"Debt up the roof\",\"familiare\":\"We feel at a personal level what happened to FIAT in 2004:\",\"leadership\":\"Lack of leadership\",\"voglia\":\"No desire to change\"}}","ns":"S01","language":"en"}},{"node":{"data":"{\"Accedi all'esperienza digitale\":\"Begin the digital experience\",\"Disponibile dal 20 agosto 2021\":\"Available from 20th August, 2021\",\"Guarda il backstage\":\"Watch backstage\",\"Guarda il trailer\":\"Watch trailer\",\"Interviste\":\"Interviews\",\"Mostra\":\"Exihibition\",\"Per informazioni sulla mostra\":\"Get in touch with us\",\"Tempo di lettura\":\"Reading time\",\"Torna indietro\":\"Go back\",\"chi-siamo\":{\"ali\":\"UI/UX Designer\",\"ambro\":\"Copywriter\",\"chi\":\"Who we are\",\"chicco\":\"Exhibit Curator & Copywriter\",\"dazzo\":\"UI/UX Designer\",\"fede\":\"Interior Designer\",\"fritz\":\"Front-end Developer & UX Designer\",\"giocle\":\"UI/UX Designer\",\"giorgio\":\"Physical exhibit Lead\",\"mattarella\":\"“We are not living in a time bubble. <strong>This is a time for builders</strong>. The next few months represent a crucial passage to overcome the emergency and lay the foundation for a new beginning”\",\"merk\":\"Illustrator\",\"michi\":\"Front-end Developer & UX Designer\",\"organizzativo\":\"Organising committee\",\"piso\":\"Ideator & Project curator\",\"prino\":\"HR & Videomaker\",\"simba\":\"UI/UX Lead\",\"spiega\":\"We are a group of <strong>university students</strong> who want to look to and up to “builders” and, possibly, collaborate to “a new era” with this exhibition. Therefore, we got close to <strong>Sergio Marchionne</strong>, to understand the reasons and methods he used to face the 2004 crisis of FIAT, leading the FCA automotive group until his death, in 2018. We met people from different fields of study: design, engineering, political sciences, architecture. Through this collaboration, we design a project whose content, digital design and live presence were really coordinated.\",\"tax\":\"Interior Designer\",\"team-digitale\":\"Digital exhibition development team\",\"team-presenza\":\"Development team exhibition in presence\",\"team-tecnico\":\"Scientific-technical committee\"},\"index\":{\"Accedi all'esperienza digitale\":\"\",\"digitale\":\"A digital experience to tell a story of rebuilding.\",\"digitale-spiega\":\"<strong>The Disruptive experience</strong> is conceived for digital media. The passion and work of a group of university students, the story it tells and the rebuilding method it proposed involved many people who gave life to a <strong>design-centered</strong> project. The visual and digital design become a narrative tool that brings an immersive and fascinating experience to life. Thanks to its illustrations, video interviews and <strong>original multimedia content</strong>, Disruptive is a new way to explore, know and appreciate the <strong>rebuilding challenge</strong> that is ahead of us.\",\"inizia\":\"\",\"presenza\":\"A space for dialogue to explain how to rebuild.\",\"presenza-spiega\":\"Since the <strong>Meeting of Rimini</strong> is live this year, Disruptive also has a dedicated environment within the <strong>fairground</strong>. The visitor will experience an industrial but welcoming space, where they will be able to feel first-hand the identity of the project in <strong>two different areas</strong>. The first one is an <strong>arena</strong> where a guide will present the exhibition journey with the help of a digital support. The experience ends in the <strong>second area</strong>, which is a space for <strong>dialogue</strong>, where you’ll meet the protagonists of this job, <strong>get an insight</strong> on the methods and discuss the topics of the exhibition.\"},\"interviste\":{\"introduzione\":\"Fundamental to the construction of the project was the realization of the <strong>twelve interviews</strong> through which guests with different stories, roles and even <strong>opinions</strong> on Sergio Marchionne were able to tell us a part of this story, often through <strong>curious anecdotes</strong>. We then asked all the interviewees for their personal opinion on the possible season of reconstruction that awaits us.\"},\"landscape\":\"Please rotate your device vertically for a better experience\",\"menu\":{\"Home\":\"Home\",\"about\":\"Who we are\",\"bibliografia\":\"Bibliography\",\"catalogo\":\"Catalogue\",\"contatti\":\"Contacts\",\"interviste\":\"Interviews\"},\"pwa\":{\"addhomebuttonlabel\":\"2) Press 'Add to Home Screen'\",\"body\":\"This website has app functionality. Add it to your home screen to use it in fullscreen and while offline.\",\"closeprompt\":\"Cancel\",\"sharebuttonlabel\":\"1) Press the 'Share' button\",\"title\":\"Add to Home Screen\"},\"titoli\":{\"S01\":\"The challenge of rebuilding\",\"S02\":\"Discovering a method\",\"S03\":\"Rebuilding today\"}}","ns":"translation","language":"en"}}]},"pc":{"relativePath":"mockup.png","sourceInstanceName":"images","publicURL":"/static/970bb6eec9ef89eb957b00b7b5f72e69/mockup.png","childImageSharp":{"gatsbyImageData":{"layout":"constrained","backgroundColor":"#080808","images":{"fallback":{"src":"/static/970bb6eec9ef89eb957b00b7b5f72e69/1dcc3/mockup.png","srcSet":"/static/970bb6eec9ef89eb957b00b7b5f72e69/9ad1c/mockup.png 300w,\n/static/970bb6eec9ef89eb957b00b7b5f72e69/c1740/mockup.png 600w,\n/static/970bb6eec9ef89eb957b00b7b5f72e69/1dcc3/mockup.png 1200w,\n/static/970bb6eec9ef89eb957b00b7b5f72e69/c4a63/mockup.png 2400w","sizes":"(min-width: 1200px) 1200px, 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